A SKIN CANCER MODEL: RISK PERCEPTION, WORRY AND SUNSCREEN USAGE

Author(s): MIHAELA M. JOHNSON
mihaelajohnson@hotmail.com
University of Pennsylvania
Journal: Proceedings of the 1st IISHSS International Conference on the Economics and Psychosociology of Intercultural Relations in the Contemporary Mediascape
Volume: 1
Year: 2011
Full text: http://www.contemporaryscienceassociation.net
Publisher: Addleton Academic Publishers, New York

Abstract.

Skin cancer represents the most prevalent type of cancer in the US with over one million of new cases reported yearly. Moreover, the rate of sunscreen usage, the main protective behavior against skin cancer, has fallen rapidly among the general population with only 30% of individuals engaging in this behavior (NCI, 2009). This is particularly troublesome as the rates of melanoma, the more dangerous type of skin cancer, have increased while the rates for most other types of cancers have decreased. pp. 51–60

Keywords: skin cancer, sunscreen usage, melanoma, behavior

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